The new system will save advisers time by making it quicker and easier for them to work with their customers.
The site - launched yesterday - has been designed following extensive research among financial advisers and the improvements Aviva has made include:
• Advisers can now see a personalised homepage with direct access to information about their new business pipeline, and saved quotes or new business applications - a first in the market.
• They can navigate more easily to clients' policies and Aviva products.
• A new 'My Clients' service provides a single view of 4 million clients' bonds, pensions and protection policies.
• An improved 'Quote and apply' function makes it easier for advisers to do business online.
Billy Burnside, head of E-Business at Aviva, said: "Over the last 12 months we've been talking and listening to feedback from advisers to understand how they want to interact with us online. We've been building our business around advisers and we've totally transformed the secure services section of our site so that we're giving advisers the online services and information they need.”
