The campaign is designed to drive up consumer awareness of its life insurance, investments, retirement and healthcare solutions, alongside the already strong association in the UK with general insurance.
Viewers will see the first Aviva-branded advertising idents on their screens during ITV's prime-time Drama Premieres programmes in early July 2009. Featuring the strapline, "For life's little dramas", the idents are built around life-defining moments to showcase the range of propositions Aviva is delivering to customers.
Gary Pepler, marketing, brand and communications director for UK Life, Aviva said: "This is a great opportunity for us to engage with consumers and increase awareness of Aviva as a market leading provider of life insurance, investments, retirement and healthcare solutions. As the UK's biggest insurer, most of our television advertising has been focused on motor and home insurance. By adopting this new approach we believe our customers can benefit from understanding the full range of solutions Aviva has to offer.”
