has had a phased launch over the last 18 months, but it said it is now extending the offering to cover the whole market after a successful marketing campaign in the Spring.
AXA claimed its product range, supported by its tele-underwriting service, would be attractive to brokers and it was hopeful the proposition would be a success.
Iain Mallon, head of protection and e-commerce for AXA Protection, said: “We have competed strongly in what is a very congested market since we launched the AXA Protection Account. We have spent the last 18 months honing what was already a strong market offering and are confident that the AXA Protection Account will prove popular with advisers across the market as a whole.”
AXA pointed to the Protection Account’s point-of-sale system as offering advantages to the broker, with the ability to do five quotes at once and change the variables, such as length of term, amount of cover and level of monthly payment on screen with the client so they can work out the best deal.
The tele-underwriting system also helps with the non-disclosure aspect of the application, with the aim of transferring the risk away from the intermediary, AXA said.
The whole of market launch will be supported by an advertising campaign which will aim to attract intermediaries to use the service and the different ways brokers can place business with the company.
Kim Barrett, proprietor at KS Barrett & Associates, said: “I’ve used AXA in the past and have nothing negative to say about it. But I was irked when it reduced its commission across the board and I wonder why would you need an AXA point-of-sale system when you can use something like the Exchange?”
