This new role has been created to enable BDS to develop its product strategy further, extending and refining the exclusive range on offer. She will be gaining vital feedback from introducers and brokers who regularly use BDS and will become more involved with negotiations with lenders and product providers, to ensure best of breed throughout.
With over 10 years experience at BDS, latterly as New Business Team Manager, Julie’s product knowledge and expertise is second to none, she has worked hard to develop excellent relationships with key lenders and providers; and she also takes full responsibility for the promotion of the BDS exclusive product range via the various sourcing systems.
Stephanie Redshaw, Head of Sales comments on this appointment: “BDS is continually developing and refining both its product and service proposition to make it the number one choice and Julie will be instrumental in this. We know that the top reason why introducers use packagers is their product range, and Julie will be responsible for ensuring that ours is competitive, exclusive and extensive. “