Best consumer confidence for 18 months

It is still weak compared with the figures two and three years ago but reflects slightly more people feeling positive about job prospects and their own finances.

Justin Sargent, managing director at Nielsen said: "When we saw confidence pick up between April and June we felt there was a definite and tangible change in the mood of the nation, however, we were cautious as quite often when economies rise out of recession there can be false starts, blips. This latest poll shows that the confidence of the nation continues to improve, though consumers remain very guarded and we are still a long way from the confidence levels we saw prior to the economic meltdown."

Around 20% of people now believe job prospects in Great Britain will be ‘good' or ‘excellent' over the next twelve months compared with 14% in June and 11 in April. 24% think they will be ‘bad' compared with 26% in June and 42% in April.

Sentiment about personal finances has improved marginally. Slightly fewer people feel that their own personal finances are ‘not so good' (46% versus 49% in April) with 36% of people saying their own personal finances are ‘good' or ‘excellent', up from 29% in April.