Jefferson joins Borro from the World Gold Council, where he was marketing manager for Jewellery, implementing and managing gold jewellery strategy and projects across Europe, USA, India and China, increasing demand for gold jewellery.
Prior to that he worked at Platinum Guild international and Ralph Lauren.
Claire Gates, managing director of Borro, said: “Tom will be managing the marketing team at Borro in London developing Borro’s brand presence in the trade and consumer spaces as well as delivering against the global marketing strategy.
“His unique background in luxury marketing will allow him to further enhance Borro’s position as sector leader.”
Jefferson added: “I am delighted to be joining Borro and these are exciting times for the business.
“I am looking forward to using my experience to help Borro develop its proposition both here in the UK and USA and enhance its world class service to customers.”
