Willis was previously the vice president of online ticket provider Seatwave and has previous experience of working within the media industry with the Mail on Sunday and the Guardian newspapers.
Paul Aitken, chief executive officer and founder of borro, said: "borro is at a pivotal point as a company.
“This is an exciting time for the company and Chris's appointment comes quickly after we announced Nigel Morris, co-founder of Capital One, as chairman.
“Chris has a wealth of experience in the business development field and will really help us through this next phase."
Willis said: "It's great to be joining borro at a key stage in the company's growth.
“I am looking forward to working with the talented team here to deliver great service and rewards to our partners, introducers and clients."
