Georgina joins Bower from LV= Retirement Solutions where she spent the past 14 years conducting a number of roles; most recently business development training manager.
Before entering the equity release sector, she spent seven years with Canada Life in a compliance capacity and began her career originally with Confederation Life.
Geoff Charles, CEO of Bower Retirement Services, said: “As Bower continues to blossom, it is important that we not only add to our team of advisers, but also that we have the right senior staff in place to help support the company with its growth.
“Georgina brings with her almost a decade and a half of equity release experience and has designed and implemented from scratch a programme to help advisers who are new to the sector. This means she is perfectly attuned to the opportunities and challenges that the equity release market throws up and how to offer older homeowners the best experience from start to finish.
“Quality of advice has always been the number one priority for us and Georgina’s appointment will help offer even more support to our advisers – who are the lifeblood of our business.”