It allows software vendors to quickly and easily integrate their systems to Bright Grey's operating system and convert data from external platforms to a common language. This makes full use of information already captured within management systems to obtain quotations and submit applications, thus reducing the need to process the data twice.
Andy Peters, distribution director at Bright Grey said: "The introduction of Bright Grey's new technology will allow more information to be populated in our online application from client databases, reducing the work an adviser has to do to send us business online.
"In recognising that advisers are looking for integrated systems and greater functionality, we are continuing to invest in innovative technology. This not only makes it simpler for advisers to conduct business but also sets us apart from our competitors."
