Hayes is a mortgage and buy-to-let specialist with 20 years’ experience within financial services.
Chris Bramham, director of mortgages and buy-to-let at Brightstar, said: “Straightforward mortgage applications are becoming an increasing rarity, which is why we are seeing rapid growth within the specialist lending industry.
“We know that many people do not fit mainstream lending criteria for a variety of reasons and our objective is to meet the needs of advisers and their clients through a range of innovative products and lenders.
“Brian’s extensive experience will mean that he can add real value and support to the advisers who use Brightstar to help them with clients that do not fit vanilla lender requirements.”
Hayes was a consultant with Prudential before setting up his own company as an IFA. He then moved into the niche specialist mortgage market at Olympian Financial, where he was a director for 11 years.
He said: “During my 20 years in the mortgage market the number of mortgages has increased exponentially.
“This has created a situation where it is almost impossible for any broker to keep on top of every mortgage option from every lender, especially in areas they may only come across every couple of months.
“The array of solutions for borrowers is vast, despite the MMR, although many of the lenders and products fall under the radar of mainstream mortgage brokers.
“Therefore I joined I have joined Brightstar to help to bridge that gap between what brokers are familiar with and the range of solutions available.”
His appointment is the 11th made by Brightstar this year.