With strong demand for secured loans allied to the brand that Brilliant Loans has established, the franchise route was a logical way to build new business and create opportunities for entrepreneurial intermediaries according to Matthew Arena, managing director of Brilliant Loans.
He said: “Local businesses have always had the edge over large national concerns and we identified many months ago that demand for a locally based operation, offering a personalised service to intermediaries, backed up by Brilliant Loans organisation and lender access was the key to successful expansion. We have had great interest from potential franchisees and we are very excited by the potential for growth.”
Brilliant Loans is planning to open further new franchised offices during the year.
