McLoughlin joins British Friendly from London based adviser firm Master Adviser where he was an independent financial adviser.
He has experience as a financial planner and knowledge from advising a portfolio of private and corporate clients.
McLoughlin said: “British Friendly is an excellent company and this is a really exciting opportunity. It is important for advisers to be represented with insurers and in making this appointment British Friendly has again shown its dedication to the adviser market. Together we share a genuine passion for Income Protection and I’m confident we can take the market forward.”
Mark Myers, chief executive of British Friendly said: “We are delighted to welcome Roy to the board. As a founding member of the Income Protection Task Force and now as a leading supporter of the Seven Families project he has shown himself to be a passionate supporter of Income Protection.
"He will bring hands on knowledge as a practising IFA which will be invaluable in ensuring we do all we can to support advisors in increasing the number of families who have the peace of mind provided by this vital cover.”
