BFS Protect launched in March 2011 and since, the company has received 2,295 BFS Protect applications from intermediaries with more than 800 registered advisers.
Written annual premiums by the income protection provider is now in excess of £650,000.
Mark Dennison, owner of protection adviser LightBlue UK, said: “British Friendly has brought a fresh and innovative approach to the protection market and we are proud to consider them a key strategic partner for our business. Credit must go to their management team for delivering a strong first year in what has been a difficult market with falling sales."
Mark Myers, CEO for British Friendly, said: “We’re delighted with our success over the first year of trading. We would like to thank each of the advisers who have taken an interest in our new proposition and also thank them for their ongoing feedback.
“We have over 100 years experience of protecting our members and supporting them to return to work and our BFS Protect product is available only through IFAs, which demonstrates the value we place on intermediaries.”
Damian O’Connor, principle at Roxburgh Financial Management, added: British Friendly has further invigorated the income protection market with a consumer friendly product range that is simple to understand and brings high value cover to the market.
“Their service standards are very high, coupling professionalism with a very helpful attitude. They always aim to solve problems, not create them.”
