The impartial tool allows brokers to compare products across the market at the point of sale.
It was made available on the Uinsure website in March following the launch of its 5-star Defaqto rated product.
The data shows 15 features and benefits can be compared against market competitors.
Lee Lacey of Safe and Secure Insurance said: “I have been selling home insurance for over five years and the Defaqto compare tool has been the single biggest help I’ve had during this time. It genuinely helps me sell more.
“I am much more confident discussing the criteria shortcomings customers have with their existing home insurance policies and feel better able to clearly outline the benefits the Uinsure 5-star Defaqto rated product has.”
And Hinesh Patel of BD Wealth Management said: “I have previously steered clear of home insurance believing the effort involved is not matched by reward but not now.
“The free Defaqto compare tool gives me some good knowledge and makes it easy for me to understand important features and benefits available with Uinsure but not with market wide competitors.
“I now try to ensure I write a home insurance case with every mortgage I write.”
Uinsure’s Defaqto 5-star rated home insurance product includes £1m buildings cover, £50,000 contents cover and a 1-year guarantee on home repairs, which are carried out by insurer-appointed builders.
Simon Taylor, chief executive of Uinsure, said: “When we launched the Defaqto comparison tool we knew it could revolutionise the way our brokers do business and I am delighted that that has been the case.
“We’re hearing glowing reviews of the tool from brokers every day and the figures show it is not just giving them more confidence but is actually boosting their business levels considerably.
“Our main priority is always to make the lives of our brokers easier and to help them to build their businesses and it’s fantastic that the Defaqto tool is helping them to do this.”
