Over half of brokers who chose The Mansfield do so because of their individual underwriting and criteria.
A third (32%) said their biggest challenge when dealing with lenders is affordability assessments, while 27% brought up automated credit scoring systems.
Stuart Bryce, business development manager, said: “Since MMR, brokers have become much more aware of the importance of choosing lenders where good service includes consistent and realistic underwriting.
“We are proud of our reputation for fair and commonsense lending and we do respond to broker feedback.
“We have recently updated our affordability calculator and will look to make further service improvements as we progress through 2015.
“In the current competitive market place, brokers increasingly appreciate our lending approach, because they know they can get the service they need.”