Paaleads.com found that online mortgage comparison has increased by 58 per cent over the past year further highlighting the fact that intermediaries shouldn’t ignore this growing demand.
It is to reduce its prices for all existing and new members on all standard price plans by £5. This means an intermediary with a typical monthly cap of 20 leads can save £1,200 a year.
Vanessa Blount, head of paaleads.com, explained that the importance of this medium shouldn’t be ignored and urged any intermediary wanting to grow their business to consider making full use of the site as well as the promotion.
She said: “Fortunately for intermediaries the growth in internet usage has meant that the supply and demand dynamics are bringing prices down in stark contrast to what we were seeing only six months ago. Consequently this fall in price is being passed onto the intermediary sourcing through paaleads.com.”
She added: “It’s mutually beneficial for both paaleads.com and our members. We benefit from the extra capacity and mortgage brokers benefit from cut prices to get more business flowing in.
“As procuration fees haven’t seen a fall, reduced leads means greater profits and wider margins. This is just the ticket for intermediaries who want to offset higher compliance costs with the onset of regulation.”
Rod Murdison, proprietor of Murdison & Browning, said: “Lots of brokers such as myself are one or two-man bands. It’s so difficult to merit the validity of a certain lead generation firm and we just don’t have time to fully research each and every one’s merits.
“Brokers have become wary of scams such as those previously highlighted in Mortgage Introducer and rely more on word of mouth than internet trawls.”
