Mark Lowndes, e-commerce and planning manager, explains: “80 per cent of all new intermediary business is now submitted online and we have more than 15,000 brokers currently registered to use our system.
"A recent study showed that 93 per cent of brokers found our website easy to use with 95 per cent saying it is fast, 96 per cent saying it is easy to find and select products and 94 per cent saying it is easy to submit applications.
“We are committed to the continual development of our website which plays a core role in our future distribution strategy and we already have a number of new initiatives in hand, including on-line offers. It is clear that intermediaries like the speed and ease of use which e-trading offers, combined with support provided by knowledgeable staff. That is precisely what West Brom for Intermediaries aims to offer.”
