Just Mortgages encourages brokers to engage with local communities
Brokers have a vital role to play in allaying confusion and boosting customer confidence in the midst of a turbulent mortgage market, according to broker firm Just Mortgages.
Providing a full suite of support, the national brokerage is encouraging brokers to integrate into their local communities and host mortgage clinics.
“While the market is certainly difficult at the moment, there’s no question there’s opportunities still out there for proactive brokers,” said John Phillips (pictured), national operations director at Just Mortgages. “It comes down to making it happen, rather than waiting for it to.
“We’re encouraging our brokers to get out into their communities to help people understand the market and what it means for them and their individual circumstances.”
Phillips stressed that the confusion in the wider market and a lack of confidence highlights a need for greater education and support.
“This is a period of real confusion for borrowers, whether it’s committing to house moves or those remortgaging in a higher interest rate environment,” he said. “Headlines in the newspapers only add to the confusion, which impacts on confidence and pushes many to plant their heads in the sand. In reality, brokers are best placed to answer any queries and provide a solution.
“With the ongoing trend of wider financial services leaving the high street and the local community, mortgage clinics provide a fantastic way to connect with local people and provide the necessary information in a place that is convenient to them.”
To help brokers, Just Mortgages’ marketing team has compiled a full suite of support including literature, artwork, and social media templates to help brokers in their outreach. The team is already working closely with a number of brokers to help finalise their plans.
A number of employed and self-employed brokers at Just Mortgages have already reported success with mortgage clinics, with some hosting personalised events at local churches, village halls, hospitals and army bases while others offering late-night clinics in the likes of snooker clubs.
In addition to support with marketing and outreach opportunities, Just Mortgages provides its brokers with training and development programmes, as well as ongoing mentoring and compliance support. Across both employed and self-employed divisions, Just Mortgages now has more than 650 advisers nationwide.
Do you agree that brokers should integrate more into their local communities at this challenging time for the mortgage market? Let us know your thoughts in the comment section below.
