The product meets the growing demand for health insurance that provides greater customer flexibility, extensive levels of cover, offers good value for money and is explained in simple to understand, clear jargon free language.
Bupa By You gives customers the ability to customise cover to individual health priorities and budgets and the flexibility to spend their money where its most important to them.
In addition to offering more affordable options than ever before, Bupa By You provides the added peace of mind of no financial limits, meaning customers will not run out of funding for eligible treatment whichever option is chosen.
Customers firstly choose from three core options:
1. Comprehensive - all eligible medical needs from diagnosis through to treatment and after-care are covered
2. Prompt Diagnosis - following a GP referral, access to a private consultation at a private hospital or clinic is covered with the latest diagnostic tests and scans
3. Treatment and Care - once diagnosed through the NHS, treatment and aftercare at a private hospital is covered
They can then select from 12 additional cover options including cover for fitness enthusiasts concerned about getting injured, cancer cover, travel cover, dental and optical cover and cover for selected complementary therapies.
Plus customers can adapt cover around their budget to reduce monthly payments by choosing a hospital network that is right for them and by selecting from a range of excesses.
Dr Natalie-Jane Macdonald, managing director of Bupa Health & Wellbeing said: "Bupa By You offers a step change in health insurance for customers in the UK. Bupa By You gives a range of options designed to meet the differing needs of individuals and their families throughout their lives. It combines choice, affordability and Bupa's great service."
