It becomes one of the corporate sponsors of the membership community
Market insights firm BVA BDRC has joined The Mortgage Marketing Forum’s growing list of corporate sponsors.
BVA BDRC is a consumer and business insight consultancy, conducting research in over 90 countries. It also provides expert insight to the mortgage industry, through syndicated and bespoke research among consumers and mortgage brokers.
The Mortgage Marketing Forum is a membership community of marketers from across the mortgage industry, including lenders, broker firms, technology companies, mortgage clubs and networks, and conveyancers.
It hosts events and provides exclusive content and training for its members. It plans to add new services to its members in 2023.
The forum was formed in 2021 and has been expanding its membership throughout this year. Mortgage Introducer is also a corporate sponsor of The Mortgage Marketing Forum, having joined the community last year.
“Insights and having a customer focus are two of the core competencies of marketing professionals, particularly in this fast-changing market,” Jeff Knight, director at The Mortgage Marketing Forum, said. “It is therefore great to have a firm like BVA BDRC actively involved in membership, so we can create enhanced solutions for members and ultimately create better consumer outcomes.
“Having corporate sponsors gives us more diverse thinking and can help contribute to broader content and events.”
Mark Long, director at BVA BDRC, added that joining the forum is “a key strategic decision”
“We, too, have to listen to their members and adapt,” Long said. “It is clear that marketing is more important than ever, with insights rooted at the heart of good marketing activity.
“The forum provides a great service to the mortgage market, and we want to be part of it. We look forward to working with the forum and its members.”
