Cameron is set to list 10 developments from its two brands, Cameron Homes and Galliers, on Zoopla.
Cameron is set to list 10 developments from its two brands, Cameron Homes and Galliers, on Zoopla.
The decision from Cameron to list 10 developments on Zoopla follows its investment into its new homes offering, which is outlined by a new strategy, revisions to the new homes functionality on the portal, as well as digital marketing products such as Adreach that target new homes buyers.
Included within Zoopla’s new development strategy is a new home search experience, a Help to Buy calculator and AdReach, a digital advertising tool.
Alex Rose, director of Zoopla New Homes, said: “Cameron’s return to Zoopla is a further indication that our investment in new homes is reaping rewards for our customers.
“Not only have we revamped our New Homes portal to optimise the consumer journey and ensure listings best represent each individual home within a development, but we’ve developed helpful tools for housebuilders to boost engagement with consumers through social media channels.
“We’re focussed on maintaining this level of momentum throughout 2020 and beyond, with further innovations in the pipeline set to benefit housebuilders and developers of all sizes.”
Carolanne Dieleman, group sales and marketing director at Cameron Homes, added: “Cameron and Galliers both have an outstanding reputation for quality and customer service.
“As part of our growth plans, we recognise the value of working with Zoopla, harnessing its data-led approach.”
