CBS to focus on Coventry Intermediaries following merger

From 1 September all new intermediary mortgage applications will go through Coventry Intermediaries via its two brands – Coventry Building Society and Godiva Mortgages Ltd.

ITL Mortgages Ltd. will continue to serve brokers who have customers with existing ITL mortgages.

Colin Franklin, sales and marketing director of Coventry Building Society and managing director of Godiva Mortgages Ltd., said: “Brokers need clarity from a lender as well as competitive products and award-winning service, and by making this announcement now we want brokers to know what to expect on 1 September.

“Streamlining our brands also helps provide this clarity to brokers and their clients. Coventry Intermediaries has a trusted reputation for providing the most intermediary-friendly experience possible. We remain absolutely committed to our pledges, which include no dual pricing.”

Colin Franklin continued: "Coventry Building Society has carried on lending, strongly and responsibly throughout the downturn. Extending the product range available through Coventry Intermediaries. shows that we want to maximise the flexibility of our brands whilst increasing the choice of mortgages for brokers and their clients."

Linda Will, sales and marketing director, Stroud and Swindon, will be leaving the society on 31st August 2010.