The name change is the latest in a series of strategic moves for the bank
Digital bank Chetwood Financial has rebranded as Chetwood Bank as part of its strategy to expand its services.
The rebrand also aligns with the launch of its new Easy Access savings account. Now available, the new product joins Chetwood’s existing offerings, including SmartSave, ModaMortgages, and CHL Mortgages.
According to Paul Noble (pictured), chief executive of Chetwood Bank, the rebrand reflects the bank’s ambition to become a leading choice for consumers seeking straightforward banking solutions.
“There’s a clear need for fairly priced banking services that are easy to access and easy to understand,” said Noble, who succeeded co-founder and former CEO Andy Mielczarek. “Our new Easy Access savings account gives people the opportunity to improve their financial wellbeing while providing security and flexibility.”
Welcome to Chetwood Bank. We’re a UK-based digital bank dedicated to getting the basics right and offering straightforward savings and mortgages. We used to be known as Chetwood Financial and have a pedigree in creating financial products that genuinely help people. pic.twitter.com/ftJ96NccM1
— chetwoodbank (@chetwoodbank) October 10, 2024
Roselle Allsop, director of marketing at Chetwood Bank, added that the rebrand has been carefully planned as part of the bank’s effort to focus on consumer needs.
“We’re committed to being a bank built for real people, where we get the basics right and help our customers become better off,” she said.
It has been a busy period for Chetwood as it recently soft-launched its new buy-to-let mortgage lender, ModaMortgages, after preparing for its rollout for two years. The bank has also been expanding its presence in the specialist lending sector, acquiring CHL Mortgages for Intermediaries in May.
In the past year, Chetwood Financial also named Ian Lonergan, former CEO and founder of Precise Mortgages, as group chair. Alan Cleary, a well-known mortgage expert with over 30 years of industry experience, was appointed chair of Chetwood’s mortgage advisory board, while Roger Morris, also formerly of Precise Mortgages, was recently appointed as group distribution director for Chetwood’s mortgage division.
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