It sees CITRI agree to sell only Paymentshield Buildings & Contents, MPPI and Landlord Buildings & Contents policies from July 20 2009. Non-standard B&C risk products will be supported through sister firm Towergate Home & Protect and any Commercial Insurance opportunities will be referred directly to Towergate Risk Solutions.Halley is delighted to deal with a firm whose business model helps it stand out in the market place and added that Paymentshield intends to use its market leading propositions to actively support its intermediary partners in a challenging business environment.
CITRI has some 250 mortgage advisors and operates a single brand strategy. The business is led by CEO Keith Atkinson and has been built with technology and the customer at the heart of the proposition. CITRI have the unique ability to support their national network of advisors on a single platform, using a consistent sales process under a brand that can compete on the national stage.
“We believe that CITRI will emerge as a leading player in the mortgage, GI and life assurance advice based world,” Halley added.
The new arrangement provides Paymentshield with direct access to all CITRI’s advisers, including those who have not previously sold General Insurance or dealt with Paymentshield.
“This is the sixth new major distribution partnership this year alone and once again demonstrates the strength of our product range, the quality of our service and our professionalism,” said Halley.
“We are committed to supporting the intermediary market and are always looking for opportunities to create business partnerships with operations that have result and customer driven business models.”
Keith Atkinson, CEO of CITRI, said: “We are delighted to be partnering with Paymentshield and benefiting from their award-winning MPPI and B&C products. CITRI is committed to providing our mortgage professionals with best of breed products across all disciplines. We believe our business model is ideally suited to meet not only the needs of our customers, but also our intermediaries and we are looking forward to driving our business forward in partnership with Paymentshield.
