The latest survey findings reveal that the luxury of breathing clean country air instead of choking on city smog is now a major draw for Brits. 59% of respondents believe that living in or near the countryside, away from the noise and pollution of the city, could improve their overall health and wellbeing.
Cleaner air isn't the only consideration. Schools are also a major factor, with almost a third (32%) of respondents willing to consider a move to the suburbs or a more rural location to find a higher standard of education for their children.
In comparison, just 27% prefer the hustle and bustle of city life, refusing to sacrifice shorter commutes, shopping and socialising for a calmer life in the country.
Gary Lumby, Yorkshire Bank's head of retail, said: "Potential buyers are savvier than ever and are really doing their homework when it comes to finding the perfect location to buy. In contrast to the recent trend of buying, improving and moving on, many buyers are concentrating on finding a home where they can settle long-term, and build a future for themselves and their family."
