Internet banks, supermarkets and new ventures such as Zopa, a personal loan provider, appear alongside building societies and mutuals as the most trusted brands.
HSBC and First Direct were among the most trusted mortgage providers, while Britannia, Cheltenham & Gloucester, Coventry and Nationwide dominated the top most trusted brands.
Johanna Gornitzki, editor of Moneywise, said: “We're delighted to reveal the companies in the running for this year's Customer Service Awards. The survey, the largest of its kind in the UK, shows yet again that Brits no longer have any faith in the high street giants with almost all the larger providers failing to make the shortlist."
