Alison Platt, chief executive of Countrywide, said: “We recognise that there is real strength in having one central research team that pulls together the multiple strands of the business.
“Our new research team will drive the growth of Countrywide’s voice and focus on helping both our customers and our people understand how their markets work.
“With Countrywide’s unparalleled coverage of UK housing and property markets, our research team is ideally placed to provide a truly rounded picture of the sector.
“Johnny, together with Fionnuala Earley - director of research at Hamptons International, has already built a solid reputation for Hamptons International research and we look forward to working with him and his team.”
Morris added: “The appetite for research within the Countrywide group and from our customers has never been greater.
“Countrywide’s wealth of propriety data together with the expertise of its people is a rare combination that will enable us to deliver greater levels of unique insight into the UK’s property market.”
Morris will be the primary research spokesperson for Countrywide, while Fionnuala Earley will continue as lead spokesperson for Hamptons International’s research.