The intermediary arm, Godiva Mortgages, will focus on specialist markets including self-cert, buy-to-let and adverse, and will operate exclusively for brokers from 22 March 2006.
The Godiva proposition will include a range of products for the credit impaired, self-cert, buy-to-let (BTL), 100 per cent plus and loan-to-value (LTV) markets.
Compare mortgages
David Stewart, chief executive at Coventry BS, said: “Coventry has a strong broker offering, and the majority of our mortgage business is currently generated via this channel.
“We know brokers are keen to transact a wider range of mortgages with us and we aim to win more of their business by providing the best possible products and services. The development of Godiva as a specialist lender demonstrates our commitment.”
Download our news ticker
Colin Franklin, managing director at Godiva Mortgages, added: “We will offer the same products as Coventry but will also be able to keep products in our range when certain restrictions prevent us from offering through the building society.”
Darren Pescod, managing director of The Mortgage Broker, said: “If the products are exclusive, it will help the broker as it will give us something unique to advise on. We do lose out on business to clients that go direct. Anything designed to help brokers is welcome.”
Catch up on the industry buzz
