As the FSA prepares to appoint a new deputy chairman, Which? chief executive Peter Vicary-Smith said: "The next deputy chairman of FSA must promote the interests of the ordinary consumer rather than coming from the perspective of the financial services sector.
"The choice of who replaces Sir James Crosby will send a significant message to the public about where the FSA's priorities lie and is a real test for the Treasury to see if they are serious about creating a new culture in the financial services industry."