The Walsall-based commercial packager has been providing products to the broker market for more than 15 years.
Jo Breeden, managing director of Crystal Mortgages, said: “We’ve listened carefully to our introducing partners’ needs and identified the opportunity to offer not only commercial but also residential loan facilities.
“We have enhanced our traditional range of residential secured loans and developed exclusive facilities on a second charge basis, secured either on commercial property or a buy-to-let property.
“We’re proud to come to the market with this extended offering and we are excited to be able to support our customers and broker network through business diversification.”
Gary Bailey, director at specialist lender Blemain Finance, said: “This is a great move for Crystal Mortgages; they’re an important commercial and bridging player in the sector with a great reputation.
“Joe and his team believe in providing reliable, honest and professional finance. These core business values have helped them grow into one of the leading specialists in their field, diversifying into secured loans will support further growth.
“We hold similar business values as Crystal and that’s why Blemain Group has partnered with them for 15 years, it’s a natural fit and we look forward to supporting and working with them in their new business area.”