Cupis joined Sesame on 1 May 2007 in the newly created role and will lead the strategic direction of the mortgage business. He reports into Stephen Young, sales and marketing director.
Cupis said: “Sesame is a major mortgage player, but it is a sleeping giant. Over the years it has used its scale and regulatory expertise to become the largest mortgage network based on number of advisers, and the third biggest mortgage distributor in the UK. That is some achievement. I am excited to be joining Sesame to help take forward the mortgage business onto the next stage, and a key element of that is being more vocal about what we’re doing.
“Financial strength and critical mass are crucial elements in negotiating the best procuration fees, service standards and exclusive mortgage schemes for advisers. Sesame has this in abundance and can offer mortgage advisers a compelling range of services, representing excellent value for money. In my new role I will be making sure that people hear about it.”
Sesame’s sales and marketing director Stephen Young commented: “Sesame is a strong established brand in the financial advice community, which has grown to become a major force in the mortgage market. We are delighted that John is now part of our team and his appointment demonstrates our commitment to this market, and our desire to build on this strong platform by continually driving the best deals for mortgage advisers.”
