The website is part of a ‘change agenda’ featuring investment in advanced technology, which also includes a new, customer-friendly telephony system.
Darlington Building Society is set to launch a new-look website as part of a major investment in improving customer service.
The lender engaged Darlington-based Hush Digital to design and build the new site.
The website is part of a ‘change agenda’ featuring investment in advanced technology, which also includes a new, customer-friendly telephony system.
It is designed to make it faster and easier for members to navigate whether they are using mobile phones, tablets or desktop computers, and the font has been made clearer to help those with eyesight difficulties or dyslexia.
Other features include a Zoom facility which can be used to adjust the size to suit individual users and mortgage and savings calculators.
Chris Hunter, chief operating officer at Darlington Building Society, said: “Since the society rebranded five years ago, the market and our own business have evolved significantly, and it was time to make sure our technology and systems kept pace with those changes.
“We went out to tender for the new website, and it was a double bonus that the contract was won by a local company – Hush Digital – which has done a first-class job in delivering exactly what we need for an exciting new era.
“As well as making sure it serves the needs of our existing members, we also wanted it to be a showcase to the outside world and attract new customers, so it has a very fresh, dynamic, interactive feel."
Jonny Overfield, managing director of Hush Digital, added: “Darlington Building Society is a local business with a proud history, with a brand that is embedded in the local community.
“It’s an honour to be working with the Society on such an important project, heralding an exciting new era for such a prestigious local institution.
“The old website was overly-complicated, so we have concentrated on giving it a simplified new structure so that customers can access the information they need within two or three clicks.
"It has also been designed so that it can evolve as members’ needs change.”
