Peta, a member of the Chartered Institute of Marketing and an MBA from Bristol, takes up this position to increase the market coverage D&D receives through the promotion and development of a strong corporate image as it firmly strengthens its market position within the industry.
Commenting on her appointment, Peta said: “I am pleased to be joining the successful team at D&D at such an exciting time, as it continues to expand the products and services it provides. I look forward to being part of its ongoing success by bringing D&D to a wider market audience and increasing industry knowledge of us through strong promotions and brand identification.”
Paul Thompson, managing director of D&D, said: “This new position is key to the growth of the brand of D&D Homecare Ltd, as we strive to emulate our success in our new products, such as buildings and contents, with that of our market leading ASU product. Peta brings a range of experience and skills from outside the industry, which can be used creatively in helping drive the strategic direction of the company, through the increased promotion of all our products and services.”
