Pink Home Loans believes that in the current market lenders will be driven by quality not quantity and that they will veer towards distribution partners that have a strong brand reputation, with critical mass, distribution power, and a ‘Treating Customers Fairly’ culture.
Barry Meeks, chief executive of the Pink Home Loans Group commented: “In a market going forward where funding is likely to remain in short supply, lenders will want to have partnerships with distributors who can confidently control both distribution and the quality of the business submitted, and who clearly have the critical mass to deliver quantity when needed.”
