Crawford has been in financial services for the last twelve years in senior level general management roles.
In his last role he was CEO at Absolute Invoice Finance, part of Aldermore Bank, which is owned by Anacap, a private equity firm.
Prior to this he held senior roles with Aviva GI and before that held directorships in non financial service businesses in both general management and sales and marketing.
Max Wright, interim chief executive at PTFS, said: “The industry is aware that we have been involved in an extensive search for the right candidate to lead the business.
"Doug starts with PTFS on 6th April and comes with a great track record and significant pedigree so we are delighted that he has agreed to join Personal Touch.
"He has a reputation for business growth and delivering profitability which fits incredibly well with our strategic plans.”
Crawford added: “PTFS is a solid business and I can see the success that has already been delivered with a genuine platform for growth.
"With a strong executive team already in place I look forward working with them, our members and providers to deliver our strategy of growth and profit within a strong risk management culture.”
