The lender is in talks with Personal Touch Financial Services to create links with the distributor’s website so applications can be pre-populated and data can be captured without brokers having to re-key client information.
Since coming to market with a heavily focused technological proposition last month, the lender has now finalised its phased roll-out to the whole market.
Alan Cleary, managing director at edeus, said: “We are through the launch phase and are now moving into the second phase of developments which includes updates and the next generation of technological enhancements. This includes feedback we received during the pilot that has yet to be completed as well as various other minor functionalities. The next stage involves us working with distributors to create links that will help the broker move seamlessly between websites and save them time by automatically transferring the data.”
Cleary added that the service would be trialled for some time before being rolled out to distributors, with plans to eventually roll out the service through larger firms doing business with edeus. “The idea is to help make the process more seamless for brokers and to provide a complete functionality between the linked sites.”
Commenting on the plans, Ian McKenna, director at Financial Technology Research Centre, said: “Moves such as these are not before time. There are a lot of opportunities for lenders to differentiate themselves and make it easier for brokers to do business with them, and more lenders should look at ways in which technology can act as a hygiene factor. Integration of systems is key to taking the market forward. The sort of thing edeus is doing now is likely to be the norm in the next year to 18 months, and I would certainly expect other lenders to follow suit.”
