Haley McPherson will also work with ENRA’s subsidiary brands West One, Enterprise Finance and Vantage Finance.
ENRA Group has appointed Haley McPherson as the group marketing director.
McPherson will be responsible for developing ENRA’s corporate brand strategy to redefine market positioning, implement new marketing plans and build out the marketing team.
She will also work with ENRA’s subsidiary brands West One, Enterprise Finance and Vantage Finance to develop and strengthen marketing operations.
McPherson was previously global marketing director for AddOn Networks and ProLabs; brands that formed Halo Technology Group.
She has spent nearly 10 years in the IT and Technology industry in lead marketing roles helping to rebrand and define strategies for M&A and investment.
Danny Waters, chief executive of ENRA Group, said: “I’m delighted to welcome Haley to the business.
"ENRA’s acquisitions and growth over recent years have seen the brand portfolio expand across our specialist lending and broking businesses.
"Haley’s knowledge and experience will be invaluable in helping us to maximise our marketing impact within our target markets.”
McPherson said: “I am very excited to be starting in my new role as group marketing director with ENRA Group.
"My experience of brand and marketing growth strategies will be key to driving ENRA forward to the next level.
"It is a very exciting time for the business, I have a great team to work with and I look forward to the future at ENRA Group.
