This will provide list brokers and other direct marketing services companies with a powerful data set to promote.
Equifax’s Pre-Movers data includes accurate information on people who are about to move house, providing powerful information for a range of service suppliers, from mortgage and insurance providers, through to home improvement and removal companies.
Through the reseller channel, marketing services providers have access to a wide range of Equifax products, allowing them to reach new markets and get closer to customers. Currently these include disConnectTM, reConnectTM and the Edited Electoral Roll.
Dave Webber, head of products, Equifax Marketing Services, commented, “Pre-Movers is a unique service identifying individuals before they move house and providing crucial data on new prospects who are typically in need of many services.. Delivering predictive consumer intelligence with proven response/conversion rates in ranges between 200 percent and 600 percent better than average, Pre-Movers is a powerful addition to our reseller channel.”
Equifax Pre-Movers data comprises details of properties that feature “For Sale” and “Sold” signs, collected throughout England and Wales and matched to Equifax’s consumer marketing database, producing around 75,000 records per month. These records are supplied with an address as a minimum, and can be appended with name, telephone number, house type, geodemographic type, and many financial and credit variables from Equifax’s data sets.
Webber concluded, “The addition of Pre-Movers is part of our strategy to make our products available to a wider market via third parties and to respond to changes in the market. By enhancing the portfolio of products we offer resellers, Equifax is further strengthening its position as a major force in the marketing services arena.”
