The product, Obligo Pro, allows estate agents to work out prospective buyers’ likely mortgage options and then earn a fee by referring the buyer to an Obligo adviser.
Prospective buyers must complete a full fact find, which can be done via an immediate phone-back to the agent branch, a client call at a pre-arranged time or by completing an online form, before receiving a decision in principle on the mortgage from the whole of market.
The launch of Obligo Pro follows the set up of Obligo by industry veterans Chris Gardner and Ray Bohringer last month.
Gardner, director at Obligo, said: “Obligo Pro changes the way estate agencies operate by empowering their negotiators to participate far more in the mortgage application process.
“Essentially, it takes the in-branch broker desk online, saving not just on cost but on time. Most agents will have been in a situation when they urgently need to speak to their in-branch broker but he or she’s not there, and Obligo Pro does away with that dependence once and for all.
“It puts agents firmly in the driving seat, enabling them to get much more closely involved with the mortgage arrangement process from day one.”
Bohringer, sales director at Obligo, added: “Obligo Pro is also an additional revenue generator for agents, providing competitive fixed fee referral commissions.
“And even if there is no mortgage suitable for a buyer at a particular time, Obligo Pro will track the market until there is, which enables agents to convert otherwise lost sales.
“Finally, because we offer access to the whole of market as well as exclusive deals from the country’s leading mortgage providers, the customer will also see the benefits of using an agent that is registered with us.”
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