ne innovative new player in the online marketing and lead generation space is Finance Leads Online. The London based company has introduced a new way to order and manage mortgage leads online taking lead generation to a new level of self service choice as a result. The new broker self service functionality is available at the company’s web site http://www.financeleadsonline.com. It offers its clients total control over how many leads they receive to ensure that every new business introduction gets the timely attention it needs to turn into a transaction.
“We enable brokers to go online and order up their leads precisely to match their needs.” Said Thomas Adalbert, Commercial Director adding, “We developed this service in response to feedback from clients, many of whom want to be able to turn the service on and off to reflect their work patterns such as holidays and busy periods.” Ray McCord a Finance Leads Online client at Armac Financial Services confirms the theory, “The system is very simple to use but best of all is the flexibility. It really suits me to be able to turn on/off leads as I need them.”
Leads can be specified by type and frequency to improve relevance and conversion rates. Mortgage providers can personally select the number, type and frequency of leads they receive, set daily and monthly caps and even specify postcodes. It’s free to register and clients can pay as they go using a credit card.
Finance Leads Online has designed its service with the broker’s way of working in mind. When a lead is generated and matched exclusively to a mortgage provider, they will receive an email and also if specified, a text to their mobile phone in notification. This ensures that busy brokers out visiting clients aren’t tied to their desks to benefit from the service. To complete the customer service loop, the consumer who is looking for a mortgage is also advised of the name of the provider who will be contacting them to discuss their requirements. Each company can nominate more than one recipient of the service and their lead history can be reviewed online to enable historical data to be analysed.
“Our main objective in launching this service is to cut down on the admin for our clients. Up until now, if they wanted to turn the service off for a day, or up their order, it meant calling in. Now they can change their requirements as often as they like without even picking up the phone.” added Thomas Adalbert.
Going online and specifying leads in this way ensures you get exactly the introductions you want, when you want them. Not a claim that the dating web sites can yet lay claim to!
