Philp was most recently managing director of AXA Wealth, where he developed key distribution partnerships to increase business volumes and also developed distribution channels.
Prior to this he worked for Aviva in IFA and partnership distribution models.
Andy Chapman, chief executive of Exeter Family Friendly, said: “I’m delighted to welcome Simon to what will be a key role at Exeter Family Friendly.
“His experience and proven ability to deliver growth and forge strategic relationships will be a key asset for us going forward.
“I’m sure Simon’s input and insight to our executive team will help us continue to grow and broaden our footprint.”
Simon Philp added: “It’s great to join such a dynamic, ambitious and customer-focused business.
“It’s clear that the strength of our proposition and the loyal and growing support from advisers stand us in good stead to deliver against our ambitious growth plans.”
