Key will be the only equity release adviser working with the Family Building Society, which has appointed a panel of nine partners to provide support on products and services outside its mortgage and savings expertise.
Dean Mirfin, group director at Key, said: “Equity release is making a major contribution to the retirement planning of many of the customers the Family Building Society aims to help and we look forward to working with them.
“Our expertise is in advising the over-55s and the Family Building Society’s focus on innovation and the importance of expert advice fits perfectly with our business.”
All equity release enquiries received by the Family Building Society will be referred to Key Retirement Solutions which is already established as the market leader in this growing sector.
