The system, from the business face of BeatThatQuote.com, will allow brokers to set up their own account online and choose which type of leads they wish to get, from adverse to first-time buyers (FTBs). Brokers can decide how many leads they receive day-to-day and specify the post code areas they wish to work in.
Brokers can also choose to turn the system off when they are on holiday and how they receive notice of the lead, whether by e-mail or SMS text messaging. The service will sit alongside FinanceLeadsOnline’s standard offering.
Tom Adalbert, commercial director for FinanceLeadsOnline.com, said: “We are probably the first company to do the process from beginning to end all online, if the broker wants to. We want to make the process seamless. Brokers are in control of what leads they get and we won’t charge them until they take the lead. We tested the system for a couple of weeks and had a positive response.
“We want to treat everyone equally. Out of the whole business, the most important part is the intermediary and consumer.”
Andy Frankish, managing director of Mortgage Talk, said: “It sounds like a good, user-friendly service. But what all lead generation companies should focus on and invest in is the quality of the leads and that customers understand what a broker is ringing for. I think for the one-man band brokers it will be useful, as they can control the level of business they get and, if they specialise in one area, they can filter out other leads.”
