Through this branded relationship First National will offer products specifically tailored to meet the individual requirements of em-financial and its customer base. em- will offer a range of semi-exclusive products, including a one year discount starting from just 4.94 per cent. In addition, a First National underwriter will be based in em-financial’s processing department to ensure that a quick and efficient level of support is provided.
This announcement reflects the commitment of the two companies to developing a strong working relationship, and a dedication to providing exceptional value and service to the intermediary market.
Simon Mouncher, Operations Director at em- said: "The branded lending facility we have set up in conjunction with First National is great news for us both. Through a combination of our quality service standards and substantial client base, and First National’s excellent products, we are certain that the exclusives we have to offer will appeal to many brokers."
Judith White, national sales manger, GE Home Lending, said: “We’ve had an extremely successful year for branding lending so far in 2005, and we’re continuing to make it a priority distribution strategy. Our partnership with em-financial reflects our ongoing commitment to developing branded lending agreements and our dedication to the intermediary market. We are pleased to launch this partnership and believe it is a highly beneficial step for both companies.”
The relationship is the latest development in First National’s growing programme of branded lending. Branded lending is a major part of First National’s distribution strategy and it plans to continue developing additional partnerships with intermediaries.
