It was a real pleasure for me to receive a 5 star award for the second consecutive year at the recent Financial Advisor Awards reflecting the efforts the whole organisation contributes to making our broker’s lives easier. But it’s clear to any network wishing to be held with such high regard, its not just about negotiating the highest proc fees or product exclusives.
The awards took into account communication, product knowledge and reliability and these elements are crucial in the service a company in Pink’s position in the value chain should be offering in the adviser market. Our mortgage desk and the guidance they provide brokers are pivotal in meeting the needs of an ever more diverse market that has new lenders and more comprehensive criteria. It’s clear that many of the new lenders have not launched themselves with a view to beginning a price war, but choosing to focus on niche building with clever criteria and service initiatives. Investments in the services we provide that support both the growth of the adviser’s and lender’s businesses are at the heart of our own business model.
The recent launch of Concordia, a coming together of 5 of the largest IFA’s in the UK, designed to increase their negotiating power with lenders, will result in some Mortgage Clubs having to revisit their offering to the adviser community. It’s clear that those of us in the world of providing business development opportunities need to make sure we have our finger on the pulse of the mortgage intermediary. We must be able to deliver on what is really important; communication, access, product knowledge, reliability and flexibility of offering.
Our 5 star award gives us the feedback that we are delivering on what is important to the broker today, the challenge is to understand what is important tomorrow and beyond.
