The move reaffirms the decision by CHL’s parent, Irish Life & Permanent, to grow its UK mortgage business.
CHL’s new logo reflects the company’s modern image and its expertise at providing a fast service. The company’s ‘lady holding the house’ trademark has been replaced by two images. For homeloans, the image is of a group of trades and professional people and, for buy-to-let, a street scene with a ‘For Let’ sign.
Alongside the branding, the company has launched:
_A new Remortgage Low Fees Bank Base Tracker for both self-certification and buy-to-let. The product comes with no completion fee, valuation fee refunded after completion and a £300 contribution to legal fees after completion. On self-certification the product is at Bank Base plus 1.25% and on buy-to-let it is at Bank Base plus 1.24%. The waiving of completion fee means a saving of 1% on buy-to-let.
_The Higher Percentage Advance Charge (commonly known MIG) has been removed for all new business on homeloan self-certification.
_ Discounted Bank Base Trackers for self-certification and buy-to-let offering 0.25% off existing tracker rates.
Commenting on the move, Bob Young, Capital Home Loans’ sales and marketing director, said: “We were determined to create a stir with our relaunch and we think we have achieved that with the new branding and products. We expect the products will fuel our strong sales growth. We are currently running 32% ahead of this time last year - and that is before the impact of these new products is felt.”
