GE enhances service and product offerings

Changes include a new range of tracker products linked to Barclays Bank base rate. In addition, there will be a range of limited offers, consisting of fixed rates, a new range of discounted products and loans of up to 95 per cent LTV.

New interactive websites, at ww.igrp.co.uk and www.firstnat.co.uk, allow intermediaries to directly e-mail underwriters and offer real-time case tracking, provide online help and training, plus provide calculators. The First National website also offers the facility to download and print off all product and criteria information.

First National product criterion have also been simplified including revised income multiples and evaluations of CCJs or defaults which are now evaluated by number and not value.

Sean Webb, chief commercial officer of GE Consumer Finance Home Lending, said: “We listened to our intermediaries to find out exactly what they wanted - the key messages were simplicity, choice and flexibility. We have focused on making the customer experience more transparent by simplifying and streamlining the process and offering a greater choice of products.”