GE Home Lending appoints second mortgage leader

Julian brings over 17 years of market experience to his new position. In his new role, he will have responsibility for second mortgage intermediary sales across both the igroup and First National brands. Effective from 18th April, he becomes part of the senior management team reporting to Sean Webb, chief commercial officer, GE Home Lending.

During his career, Julian has held a variety of senior sales and operations roles covering both secured and unsecured products, including regional sales director for the First National brand. In this particular role, he successfully delivered significant growth in sales volume, customer generation and improved profitability. Most recently, Julian was sales leader for Home Improvement Loans at GE Home Lending.

Julian said: “My aim is to provide profitable and sustainable growth by balancing the needs of the broker, the customer and the business. My key priority is to develop and build upon strong and established broker relationships which will be crucial to the role, and I aim to use every resource available to achieve these mutual goals.”

Sean Webb, chief commercial officer, said: “Julian is a great addition to the senior management team and our intermediary second mortgage sales channel. His tremendous experience and knowledge will ensure we continue to deliver top class products and service to our introducer partners. We have targeted second mortgages as a key growth area, and I’m confident Julian and his team will help us exceed our expectations.”