Enhancements to the range include fixed rate reductions of up to 0.75% up to 80% loan to value while completion fees will be dropped on most products.
GE also confirmed that it will be expanding its sales team as it looks to provide further support for intermediaries.
Gerry Bell of GE Money said: “The product enhancements and the expansion of the sales team are aimed at making it easier and quicker for brokers and customers to do business with GE Money Home Lending.”
Newly-appointed head of sales Nikki Warren will be supported by her two existing national account managers. In addition she will be recruiting additional business development managers as part of moves by GE Money to focus on developing business through the existing intermediary network.
Further changes include rate increases to discount and tracker rates by up to 0.35%.
