Both partners will have access to GEMHL’s First National Direct 2U range.
Duncan Berry, director of mortgage sales for GEMHL, said: “The specialist mortgage market is going from strength to strength and the direct-to-broker channel remains a future growth area for the industry. We are keen to ensure that GE Money Home Lending’s products are accessible to the wider broker market and the partnerships with Sesame and Spicerhaart’s financial services division, Mortgages Direct, re-affirm our commitment to diversifying and growing our business as well as to develop our direct to broker offering.”
Brokers continue to have a crucial role in the growth of the market as recent broker research from GEMHL revealed. The results found an appetite from brokers for specialist mortgage products such as buy-to-let and non-conforming, with almost a fifth of respondents expecting to grow their non-conforming business during 2007.
Berry continued: “The expansion of our direct-to-broker distribution channel so soon after our initial launch further demonstrates our intention to offer our products through a wide range of distribution channels. We will look to grow this channel further as well as intensifying our existing packager relationships.”
Steve Cox, operations director for Spicerhaart, said: “We are delighted to be partnering GE Money Home Lending. By gaining access to the First National Direct 2 U range of products we are adding value to both our advisers and clients. Specialist lending is a rapidly growing sector of our estate agency based business and GEHML are well positioned in the marketplace. We look forward to a long and successful relationship with GEHML.”
Ian Perry, head of Mortgages Sesame, summarised: “We are pleased to be working with GEMHL. We recognise our members need to have a choice when accessing lenders and with this announcement our members now can access first national products via our chosen packagers or directly. We look forward to a long and fruitful relationship.”
